With our website optimization service, we perform an analysis of the effectiveness of your site in relation to converting prospects into paying customers or clients. Specific problem areas are identified and modifications implemented that improve your ability to generate revenues. After all, isn't that the point of having an e-commerce site?

It is estimated that more than 90% of consumers use the Internet to get information when making a buying decision, and 85% of all visits to websites originate through search engines. That means about eight out of ten people are being guided to buy based on a search engine's results list. If you're a company that supplies what the searching buyer needs, but your name does not appear on the results list, you have a serious marketing problem. 

Poor or no search engine ranking could be costing you more in missed sales than the price of Web Site Optimization. Web Site Optimization or Web Site Marketing is the process of promoting a business online to achieve top search engine rankings for relevant, targeted key phrases. Web Site Optimization refers to modifying a web site for search engines in order to bring searchers and suppliers together. Web Site Optimization will increase qualified traffic, generate enquiries and convert more sales. Contrary to any sales hype you may read elsewhere, there are no software products available, nor will there ever be, that can automate the Web Site Optimization process.

Having the best looking site won't give your business any benefit if it can't be found. Each page must be content rich, search engine friendly and should be easily found by potential customers using relevant search terms. Web Site Optimization can achieve this. Merely registering your URL with all the major search engines won't give your pages a decent shot at appearing on the coveted "page one" of the search engine results unless it is backed up with targeted Web Site Optimization.

Keyword research is the critical first step for all your search engine marketing endeavors including content management and content development and search engine optimization. E-Code Technologies offers in-depth keyword research that will identify definitive Internet keywords and keyword phrases that are the most relevant, the most beneficial and the biggest potential lead producers for your company's website.

Internet users enter at the search engines when looking for particular information, products or services. The goal of keyword research is to identify what search terms have the potential to drive the most qualified targeted customers to your website. At E-Code Technologies, we do it every day, and we do it very well. 

E-Code Technologies keyword research starts with a careful compilation of words and phrases that would be used to describe your company, your industry, and the products or services your company provides. Then, we analyze each potential keyword to determine its:

All these factors must be considered together. A particular keyword may have a high search frequency rate, but if it is very common word in your industry and there are a lot of websites from your industry competing for that term, that keyword may not be a good keyword for your company website to target. Likewise, if a keyword has a very strong relevancy to your offerings, but a very low search frequency rating, it won't be able to drive much traffic to your website. 

By researching and analyzing the best search terms for your company, E-Code Technologies can develop keyword rich content that gives your website higher search engine rankings, better visibility, and maximum potential for new Internet business development.