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Definition of search engine optimization: The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. |
Search engine optimization: if consumers use the Internet to get information when making a buying decision, and 85% of all visits to websites originate through search engines. That means about eight out of ten people are being guided to buy based on a search engine's results list. If you're a company that supplies what the searching buyer needs, but your name does not appear on the results list, you have a serious marketing problem. | |
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The search engine optimization process is of paramount importance in your internet marketing strategy.
All the search engines operate differently and use different rules for ranking sites at the top of their list in response to searches. It can be a very, very time consuming procedure to consider all these variations -- especially as they change over time.
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This is one area where a search engine optimization agency such as ourselves can help enormously for very little budget. We have the systems and resources readily at hand to constantly monitor your website and ensure its pages are suitably modified to ensure constant high-ranking with various search engines. | |
We are sure you already appreciate the potential difficulty involved in making sure that the search engine deems your website to be one of the most important out of the millions of other websites on the internet. To make matters worse, all the search engines carry out their assessments in different ways which means a high ranking on one search engine can mean a low ranking on another search engine. |
Search engine ranking with a major search engine and/or search directory is the most vital part of web site promotion.Each search engine will operate differently to another search engine and it will use different rules for placing sites at the top of its list in response to searches. It can be a very, very time consuming procedure to consider all these variations -- especially as each search engine will change its ranking algorithm over time.
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| Internet search engines |
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Internet search engines:
- International and UK internet search engines and directories
- Paid listing/indexing for International and UK internet search engines and directories
- Pay for high ranking internet search engines and directories
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To make things worse still, by trying to achieve a high-ranking on one keyword or keyphrase can automatically reduce the ranking for another keyword or keyphrase. Complicated isn't it? | |
E-Code Technologies starts Search Engine Marketing processes with extensive Keyword Research. We identify and analyze a list of words and phrases to determine which ones are most valuable to your company in terms of search engine visibility and viability.
Next, we provide Content Management and Content Development Services. Our content specialists can develop keyword-rich copy for your website, so it's attractive, informative and receives higher search engine rankings.
Finally, we offer a proprietary Search Engine Optimization program called Definite Reach. The Definite Reach strategies and implements improvements to aspect your corporate website so it gets higher rankings that drive more visitors which results in more business for your company.
At E-Code Technologies, we know how a well-designed and professionally search engine marketed website can impact every aspect of your company's marketing including strategic planning, corporate identity, lead generation, sales promotion, communications, and advertising. |
E-Code Technologies keyword research starts with a careful compilation of words and phrases that would be used to describe your company, your industry, and the products or services your company provides. Then, we analyze each potential keyword to determine its:
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| All these factors must be considered together. A particular keyword may have a high search frequency rate, but if it is very common word in your industry and there are a lot of websites from your industry competing for that term, that keyword may not be a good keyword for your company website to target. Likewise, if a keyword has a very strong relevancy to your offerings, but a very low search frequency rating, it won't be able to drive much traffic to your website. |
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Why not try our free initial consultation to see if you like working with us? |
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